Every nonprofit dreams of that CEO or C-suite executive who agrees to lead the gala, chair the walk, or sit on the board. After all, development directors know that volunteer leadership is critical to generating revenue, attracting sponsors, and building capacity. But these people are already tapped out! Corporate executives are in a quandary: they want their organization to be involved, but don’t have the bandwidth to lead.
What if Corporate America looked at volunteerism as an opportunity to develop rising talent while also engaging with the community? What if that CEO said, “Hey, nonprofit. I can’t serve in this role, but I’m giving you one of my best employees who really cares about your mission. I’d like to develop them as a leader, so they are ready when a promotion comes about. You have my commitment that our company will fully participate in your (fill in the blank). Thank you for this talent development opportunity.”
And what if nonprofits went to corporate executives and said, “CEO, we know you are super busy. We love that you support our cause. Who do you have on your team that connects with our mission and might want to develop their leadership skills by managing a committee or leading an event? We’ll train them, give them the tools to manage volunteers, and recognize the heck out of them!”
It’s a completely different ask. Over the years, I’ve seen it work incredibly well. Companies need to engage with the community; nonprofits need leaders to head initiatives. It’s mutually beneficial. Corporate partners get to recognize leaders with the opportunity to develop talent and have a presence in the community, while nonprofits get qualified leaders who have the time to do the job, and the leverage to involve employees every step of the way. Let me know if you want help to make this happen. We are teamWorks. We’ve been building capacity for nonprofits and developing corporate leaders for twenty year.
What if Corporate America looked at volunteerism as an opportunity to develop rising talent while also engaging with the community? What if that CEO said, “Hey, nonprofit. I can’t serve in this role, but I’m giving you one of my best employees who really cares about your mission. I’d like to develop them as a leader, so they are ready when a promotion comes about. You have my commitment that our company will fully participate in your (fill in the blank). Thank you for this talent development opportunity.”
And what if nonprofits went to corporate executives and said, “CEO, we know you are super busy. We love that you support our cause. Who do you have on your team that connects with our mission and might want to develop their leadership skills by managing a committee or leading an event? We’ll train them, give them the tools to manage volunteers, and recognize the heck out of them!”
It’s a completely different ask. Over the years, I’ve seen it work incredibly well. Companies need to engage with the community; nonprofits need leaders to head initiatives. It’s mutually beneficial. Corporate partners get to recognize leaders with the opportunity to develop talent and have a presence in the community, while nonprofits get qualified leaders who have the time to do the job, and the leverage to involve employees every step of the way. Let me know if you want help to make this happen. We are teamWorks. We’ve been building capacity for nonprofits and developing corporate leaders for twenty year.
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